The hibiscus flower in Xieqiao Village of Shuyang County is in full bloom. In recent years, the local government has relied on hibiscus flower for the processing of a series of skin care products and flower tea, so that hibiscus has helped the villagers cast off poverty and build up their fortune.
Hibiscus has been processed into a variety of skin care products and flower tea, such as mask, toner and facial cleanser. Series products developed from hibiscus has become one of the important industries to help the farmers cast off poverty and build up their fortune.
Shuyang is one of the 12 counties in Jiangsu that have been placed under the poverty alleviation program.
The village administration of Xieqiao started to cultivate hibiscus in 2015 in a bid to help the farmers get rich.
By adopting the enterprise+ base + farmer production mode and relying on offline-online sales, the hibiscus business has emerged to help 130 farmers start up their businesses, increasing 50,000 yuan of income per household. 22 of the farmers are from low income families.
Li Xi, one of the farmers, said he could now earn 100 yuan per day by picking up hibiscus flowers.
The local government has enlisted the help of specialists from the local academy of agriculture to teach the farmers to plant hibiscus.
An associate professor of Southwest Forestry University and head of the R&D team of hibiscus skin care products also traveled from Kunming to Shuyang, using test data in live broadcasts to help promote local brands.
(source:ourjiangsu.com)
