Greenworks Tools, a British-funded enterprise in Changzhou city, has striven for innovation-powered development for greater market shares around the world.
70% of the lithium battery-powered gardening tools produced by Greenworks Tools are sold to North America. Since September last year, nearly half of the products, including tool accessories, washing machines, and air compressors, have been included in the tax collection list by the United States, and a 10% tariff has been imposed. But the rise in costs did not suppress the company’s orders. The answer rests with innovation.
Jens, an engineer from Sweden, said that Greenworks Tools has set up R&D centers in the United States, Sweden, and China, and engineers from the three places will brainstorm from time to time for the development of the latest products. Based on the efficient, environmentally friendly and lightweight design concept, this Chinese-foreign cooperative team has developed nearly 100 new products in the past year to meet the different needs of customers, many of which have the highest market share in North America.
A self-controllable and marketable product is the key to customers' choice of Greenworks Tools. In order to alleviate the pressure of being imposed more tariffs by the US, customers have also put forward a precondition.
It goes without saying that on-time delivery is the key to winning over the order. Cheng Wen, the company's North American KAM manager, knows the importance of this principle, so she did not hesitate a moment to give the client a promise – the products will be delivered in early March. Her confidence comes from the company's adequate material reserves and efficient supply processes, as well as the full commitment of all employees.
Greenworks Tools managed to retain its customers with its products with core competitiveness and its rapid response to the changing market, which enabled it occupy an irreplaceable position. In 2018, the company saw its sales increase by 28% to garner 4.8 billion dollars of sales volume, maintaining the number one position in the global new energy gardening machinery market.
Greenworks Tools is the leader in battery-powered outdoor power tools for DIY-consumers and landscaping professionals. The company distributes Greenworks-branded and private label products, as well as products for an extensive network of Original Equipment Manufacturers. With a robust line of Greenworks-branded products including 24-volt, 40-volt, 60-volt, 80-volt, and commercial-grade 82-volt battery-powered outdoor power equipment, a full line of corded equipment, and reel mowers, Greenworks offers the right tool for every job. Utilizing best-in-class technology, Greenworks tools deliver the power and performance of comparable gas-powered tools without the mess, noxious fumes, stamina-reducing vibration and noise associated with gas products.
(source:ourjiangsu.com)
