In the process of reform and opening up, the Dieshiqiao Home Textile Mart in Hiamen County has adopted a multi-pronged approach to improve the quality of the private economy through various aspects such as quality and brand, and promote the transformation and upgrading of the home textile industry to achieve high quality development.
At the recent Haimen Dieshiqiao Home Textile International Expo, more than 3,000 home textile brands were unveiled, attracting nearly 100 businessmen from more than 20 countries including Pakistan, Yemen and India. The total market turnover exceeded 1 billion yuan.
The booming business has benefited from the advanced trade model of the textile mart. In 2015, the General Office of the State Council gave the go-ahead for Dieshiqiao Home Textiles Market to be listed as one of the three major pilotmarket procurement trade operators in the country, which has enabled the customs clearance of export goods to be handled locally in the case when the value of the goods for the purchase of single-receipt declarations is less than USD 150,000, saving the time and cost spent on customs clearance compared with the previous practice of shipping goods to Shanghai and Zhejiang for customs inspection and clearance.
Small and medium-sized enterprises can also export through the less than container load when more than ten kinds of commodities are loaded into a container, giving many private enterprises without self-export rights the opportunity to make inroads into the overseas market.
Dieshiqiao has attributed its development and growth to reform and innovation. In 1985, the local government upgraded the stall market into a county-level trademart, held various technical training sessions to encourage farmers to engage in embroidery production and launched shuttle bus service to Shanghai. One year later, Sanxing town, where the home textile mart was settled, became the first billion-yuan township in Haimen.
In 1992, the local government started to construct the Dieshiqiao Embroidery Mart, paving the way for standardized sales channels and unified standardization management, followed by the settlement of 2,500 merchants to make it the country's largest wholesale embroidery market.
In the ten years following 2001, the Dieshiqiao International Home Mart witnessed the construction of its phase III project and the exponential rise of the market turnover.
In 2015, Dieshiqiao was awarded China’s celebrated brand. The collective trademark Dianshiqiao can be shared by authorized home textile companies or brands.
Dieshiqiao’s home textile clusters has reached out to more than 30 townships in 8 counties or districts and created more than half a million jobs. Backed up by more than 2500 home textile enterprises, the home textile mart registers an annual production capacity of more than 200 billion yuan and contributes one tenth of the country’s total export.
In the future, Dieshiqiao will cultivate world-class home textile enterprise brands and trade centers around production and professional markets.
In response to General Secretary Xi Jinping's important speech regarding the development of private economy, Dieshiqiao Home Textiles Market has transformed the township agricultural and sideline products market into a large-scale home textile professional market through the development of scale and brand.
