The arrival of spring has stimulated the rapid warming of China's tourism market, with local tourism, inter-provincial tourism, and outbound tourism beginning to recover, indicating continuous recovery in the country’s tourism market.
The Data Center of the Ministry of Culture and Tourism recently estimated that the number of domestic tourists in China is expected to reach 4.55 billion in 2023, an increase of about 80% year-on-year.
It is expected that China will achieve domestic tourism revenue of about 4 trillion yuan, with a year-on-year growth of about 95%.
The tourism market is changing from suburban and short distance trips to mid and long distance trips. Camping, leisure, and ancient town tours suitable for spring are gaining increasingly popularity with the public.
Various regions have also implemented a series of measures to benefit the people, helping to revive consumption in the cultural and tourism market by issuing tourism consumption vouchers.
The second quarter will usher in tourism peaks around Qingming Festival, Dragon Boat Festival, May Day and summer vacation. While facing a comprehensive recovery in the tourism market, tourist attractions around the country are increasing their efforts to ensure tourist services.
