The upcoming Beijing Winter Olympics has sparked record level enthusiasm in ice and snow sports across the country as many people have chosen to stay put for the spring festival holiday for the sake of COVID-19 prevention and control.
Statistics from Ctrip show that during the Spring Festival holiday, bookings for local tours and surrounding tours in 14 cities across the country, including Beijing, Shanghai, and Nanjing, increased significantly, accounting for 65% of the total. More than 80% of users choose to stay away for only 1 night.
"Many users cannot easily find vacation products in their own city or surrounding areas.We provide a comprehensive information platform,which can solve this problem for users in one-stop through rankings such as user word-of-mouth rankings,theme classifications,and discounted hot product rankings."said Yang Zhanwang, Senior Manager of Ctrip Public Affairs
Up to now, travel bookings in scenic spots from the first day to the third day of the new year are the most popular. In addition to the traditional popular theme park scenic spots, non-hot spring and ski scenic spots have become the most popular destinations.
"With rain and snow falling in the north and south,the popularity of hot spring and ski tickets continues to rise and the number of reservations last week increased by 342% and 423% respectively from the previous month."said Yang Zhanqing, Senior Manager of Ctrip Public Affairs
The approaching Beijing Winter Olympics has further stimulated the heat of the ice and snow economy. The economic report on ice and snow travel released by Qunar.com shows that since January, the major snow resorts have ushered in the most "prosperous" period of this snow season with ticket sales doubled from late December.
"Beijing Jundu Mountain Ski Resort、Changchun Dingshan Ski Resort and other northern ski resorts are among the most popular ski resorts on the Qunar platform.Judging from the increase in ticket volumethe southern ski resorts are better than those in the north.For example, Xuzhou Dajingshan Ski Resort and Lianyungang.Jiagushan Ski Resort are also among the popular ski resorts in the south."said Liu Ting, Senior Manager of Public Affairs Department of Qunar.com
The number of skiers who choose one-day round-trip ski trip has increased by 10% compared with that before the epidemic, and short trips within 3 days account for more than 40%.
"More people are addicted to skiing.Although the single ski trip is shorter the frequency of skiing is higher.Qunar data shows that in the same snow season,more than 60% of skiers will buy tickets to go skiing for the second time."said Liu Ting, Senior Manager of Public Affairs Department of Qunar.com
