In the first quarter of 2021, more and more rural villagers in Jiangsu have seen their income increase due to the development of e-commerce and tourism in rural areas. Take a look!
These days, the first watermelons in Dongtai County are on sale in the market. Unlike other melon growers, Wu Jian worked on different online platforms before the watermelons have been taken out of the fields. The internet has made his watermelon sell to the customers directly. And the profit is over 3 times than the usual ways.
Wu Jian A farmer in Dongtai County
At present, we have workers at home every day
Packaging and selling products online
Using e-commerce platforms like WeChat and Douyin
We sell Dongtai watermelons to every part of the country
The average order per day is between 4,000 to 5,000
We expect this year's total orders to reach 150, 000
According to the Jiangsu Agriculture and Rural Department, Jiangsu is promoting the pilot project of “agricultural products to cities” this year in 10 counties and districts, including Dongtai, Sihong, Fengxian and Haimen. The province is now improving its e-commerce centers and cold chain logistics to support the transport of watermelons, crayfish, apples, grapes and other local products. Statistics show that in the first quarter of this year, Jiangsu's online sales of agricultural products reached 26.8 billion yuan, an increase of 42.6 percent year-on-year.
In addition to increasing villagers’ income, the beautiful fields in the countryside also attract more and more city residents. People can enjoy a fun family time and farming experience with the development of rural tourism. In Nanjing Jiangning Taichuang Garden, which is just less than an hour's drive from the city center, hundreds of primary and middle school students are welcomed almost every day for extracurricular activities. During holidays, parents can come here with their children to experience farm work.
Zhu Jiayu A middle school student
I used to see other people doing farm work
Now I’m doing it myself
I can learn some farm skills
and realize that this is not easy
(But you seem to be quite happy)
Yeah, bittersweet
Jiang Wei Organizer
Unlike just visiting this place
we’ve added some extracurricular activities
to enrich the experience
So far, we’ve welcomed 50,000 visitors this year
The income is expected to be three or four times higher
We would like this kind of activity could be integrated
into the countryside and rural tourism
And we could develop together
According to statistics, in the first quarter of this year, Jiangsu's comprehensive revenue of rural tourism exceeded 19 billion yuan, higher than that of 2019. Thanks to the rapid development of new agricultural industries such as rural tourism and rural e-commerce, the average income of rural residents in Jiangsu reached 10,215 yuan in the first quarter, an increase of 16.2 percent year-on-year and an average increase of 7.3 percent in the past two years.
Xu Zhiming Director of Rural Development Institute, Jiangsu Provincial Academy of Social Sciences
In the future, the development of agriculture
will break the boundaries of the traditional production function
Besides providing products
agriculture will exert its cultural function
ecological function and social function
and develop new industries and new forms of business
commerce, and tourism agriculture are actually
an extension of the industrial chain
It can raise the income of farmers
and at the same time it can push the development
of high-quality agriculture
and promote the transformation and upgrading
of traditional agriculture
These things represent the market potential
of the future development
It is the trend of future development
