Nanjing released its three-year plan to build an international shopping center during the 2021 International Consumption Festival held on Friday in Nanjing.
The opening ceremony was held at Deji Plaza, one of China’s top-selling shopping malls. Han Liming, member of the standing committee of the CPC Jiangsu Provincial Committee and secretary of the CPC Nanjing Municipal committee, initiated the opening ceremony of the 2021 International Consumption Festival with other government and business representatives.
During the opening ceremony, multiple agreements were signed between various brands and shopping malls. The Xinjiekou Business Circle Development Alliance was also established and the Phase-III project of Deji Plaza started its construction as well. Xuanwu District also introduced its plans to be part of Nanjing’s drive in building an international shopping center.
The Three-Year Action Plan focuses on six major areas, including food, accommodation, transportation, travel, shopping and entertainment. Each year, Nanjing will promote 100 key projects and expand its influence in the Nanjing metropolitan area and the Yangtze River Delta region by introducing international hotel brands and chain stores, organizing Food Festival, promoting the construction of "City of Museums" and opening night markets.
The goal, according to the action plan, is to strive to exceed one trillion yuan in retail sales by the end of the 14th Five-Year Plan, and build into an international shopping center with "national influence and global reputation".
The 2021 Nanjing International Consumption Festival will last until the end of June. More than 150 activities will be held to boost domestic consumption, including Spring food festival, online shopping festival, music concert and 2021 Nanjing Week.
