East China’s Jiangsu province has called on the media sector to strive for building world-class new mainstream media with strong guidance, coverage and influence, according to a meeting of standing members of the CPC Provincial Committee held Monday in Nanjing. The meeting was held with a view to publicizing the spirit of General Secretary Xi Jinping’s important speech at a group study session of the CPC Central Committee Political Bureau held on Jan 25.
General Secretary Xi Jinping’s important speech on promoting the development of media integration in the all-media era focuses on the long-term development of the party and the country, analyzes the challenges and opportunities in the all-media era, grasps the trends and laws of media integration development, and proposes major requirement for deep development of media development, according to a statement released after the meeting.
General Secretary Xi Jinping’s important speech fully demonstrated our party’s keen grasp of the informationization trend and pointed out the direction and added momentum for the party’s news and publicity work under the new situation, the statement said.
While giving favorable comments on the active exploration of Jiangsu's major news organizations in promoting integrated development, it was emphasized at the meeting that there is the need to further enhance political stance, comply with the general trend of the all-media era, respond to the trend, and take advantage of the trend in accordance with the requirement for integrated development, accelerate the development of media integration, enhance the communication, guidance, influence, and credibility of the mainstream media, and educate and guide the people of the province to be more closely united in their ideals, beliefs, values, and moral values.
Greater efforts should be made to support the mainstream media in the promotion of supply-side reform of content production through integration and development so as to better publicize and expound General Secretary Xi Jinping's new era of socialism with Chinese characteristics and Xi Jinping's important instructions on the work of Jiangsu, better publicize and report on the CPC Provincial Committee and the provincial government’s efforts in implementing the new ideas and decision-making, and better publicize and demonstrate the vivid practice of the people of Jiangsu in the promotion of high-quality development, according to the statement.
More efforts are demanded to take advantage of the cutting-edge technologies, promote the effective construction of new mainstream media, strengthen the use of positive publicity techniques, and integrate new technologies such as big data and artificial intelligence into the whole process of news information generation, dissemination and service, and make bold use of mature technologies so as to truly enable personalized customization, precision production, intelligent release and better serve the mainstream public opinion, the statement said.
Media operators in Jiangsu are called on to strengthen system security, create a deep integration and development environment for the media, and make overall use of special funds such as publicity culture and cultural industry development to give priority support to key media integration development projects, increase the introduction of new media talents, mobilize the enthusiasm of the industry and accelerate the construction of county-level fusion media centers, the statement said.
When presiding over a group study session of the CPC Central Committee Political Bureau on Jan 25, Xi Jinping, general secretary of the Communist Party of China Central Committee, stressed efforts to boost integrated media development and amplify mainstream tone in public communication so as to consolidate the common theoretical foundation for all Party members and all the people to unite and work hard.
When heading the Politburo members on a visit to People’s Daily, Xi stressed Party newspapers and periodicals should strengthen the development and innovation of their means of communication.
Efforts should be made to develop websites, micro-blogs, WeChat, electronic newspaper bulletins, mobile newspapers, internet protocol television and other forms of new media to enable the voice of the Party to directly reach all kinds of user terminals and gain new public opinion fields, he added.
The integrated development of the media should be accelerated to make the penetration, guidance, influence, and credibility of the mainstream media more powerful, said Xi, urging for building of competitive, strongly influential new types of mainstream media.
Xi also asked the mainstream media to provide more authentic and objective information with clear viewpoints in a timely manner, and called for efforts to improve the online content to safeguard the country’s political, cultural and ideological security.
Party committees and governments at all levels should give greater support to integrated media development in terms of policies, funds and talent, he said.
