As has been the case in previous years, mark-down sale for moon cakes is now in fashion as the Mid-Autumn Festival is over.
A supermarket in Wuxi city has reduced the sales zone for moon cakes since the end of the Mid-Autumn Festival which falls on October 4th this year.
Buy-one-get-one-free sale is being carried out for the only two remaining moon cake brands.
More and more people have preferred to taste the moon cakes during the holiday but discard the remaining portion when the festival is over.
A supermarket in Jurong county has also taken the moon cakes off the shelves as the cakes are simply unsalable though buy-one-get-one-free sale is offered.
Few customers were seen buying moon cakes at a supermarket in Suqian city though discounts are offered.
The tradition of gifting and eating moon cakes has stayed firmly lodged in China's cultural gulletduring the Mid-Autumn Festival, a Chinese holiday that honors longevity and family unity on the day the moon is brightest.
In recent years the top anti-corruption watchdog of the CPC has acted to forestall possible malpractices involving the use of public money to buy moon cakes and other gifts during the upcoming Mid-Autumn Festival and National Day holidays as part of its ongoing campaign against extravagance and corruption.
Before the government started years ago to launch crackdowns on extravagance and corruption at the public expense, sending cakes with luxurious ingredients is a subtle way to curry favor in the Chinese society. Chinese consumers don't just buy a tin of moon cakes to share with the family. They send them to business partners, clients, bureaucrats and even their children's school principals--whomever a networking boost would benefit, following an unspoken etiquette.
