Heilan and Tmall reached an agreement Wednesday in Hangzhou on the deepening of the cooperation for greater market shares in the retail sector. The two sides will integrate their respective advantages and resources for the launch of an efficient offline and online sales channel to expand the intelligent and networked layout and explore the consumer-centric business model. Based on big data and innovative technology, they will work together to create new retail stores that can perceive and meet the needs of consumers in real-time, and bring a new type of retail experience with more diversity and more scenes for consumers. Heilan Home currently has nearly 5,000 stores all over the country to deal with apparel products of 17 series in more than 5,000 varieties to cater to the needs of the male customers 18 years old and above.