Li Qiang, chief of the CPC Jiangsu Provincial Committee, made an inspection tour to JSBC located in Nanjing yesterday. He made the effort to call on every media unit in Jiangsu province to further study Premier Xi’s ideas and strategies, and make publicity preparation for the coming 19th CPC National Congress.
Li Qiangstressed that as a mainstream media, JSBC is required to have correct direction of propaganda, to promote innovation, and to make publicity work serve the people, in order to create a good social atmosphere of public opinion for the approaching 19th CPC National Congress.
During the conference that Li Qianghosted, he listened carefully to the introductions and opinions on recent news propaganda work briefed by representatives from Publicity Department of Jiangsu province, Xinhua News Agency, and JSBC. Afterwards, Li Qiangtalked with these representatives and addressed again on the importance of publicity work.He expressed his appreciation on the contribution to the development of Jiangsu province by central media, and the high efficiency on news work by provincial leveled media units.
Li Qiang stated that the mainstream media has to meet the higher standard of correct directions of both politics and public opinion, to further study, and to feature every news report and every news coverage with what is required from the central government.
Li Qiangalso emphasized that as a mainstream media unit in Jiangsu province, JSBC is also expected to cater to people’s needs and interest and offer them with people-friendly and down-to-earth news reports, as well as to guide people with correct and valuable news coverage and resources. Furthermore, Li urged JSBC to spur the power of publicity, of guidance, of influence and of authenticity.
Li Qiang said that the world today is a world of Internet, a world led by mobile devices. The development of media nowadays is in the course of great changes and great opportunities. Media convergence is not only the urgent need, but also the unstoppable trend.
Thus, we need to push convergence of traditional media and new media, enhance innovation and creation, and find the most effective way of media convergence.
On the one hand, based on the concept of “All by me”, we need to innovate ideas, methods and managements and build competitive mainstream media that reflect the high standards of Jiangsu Province.
On the other hand, based on the concept of “All for me”, we need to use possible platforms including influential new media platforms, commercial websites, and social media etc.
Meanwhile, we need to effectively generate the enthusiasm of media practitioners, making them passionate for work, ambitious for career, and respected by the society.
Li also said that the publicity campaign for the 19th National Congress of the Communist Party of China is the top priority since it is getting closer. He hopes that all the media could learn and publicize the spirit of President Xi Jinping’s remarks on July 26th, and put more efforts in reporting the 19th National congress and the achievements of the nation and the party’s developments. He also hopes that media practitioners tell good Jiangsu stories and pay more attention to new media in order to make the publicity campaign livelier and generate massive publicity among people.
Li also went to Jiangsu Broadcasting Corporation to inspect Ourjiangsu.com. Ourjiangsu.com is upgraded from the cloud platform of Jiangsu Development Summit and was founded this August. It is a comprehensive platform of information, communication and interaction. Li asked the operation conditions of ourjiangsu.com and witnessed the launch of the application of ourjiangsu.com. Li stated that the platform of ourjiangsu.com must be developed well, maintained well and used well. It should fully fulfill its function as one irreplaceable link of new media and serve as a window for netizens and Jiangsuers home and abroad to understand Jiangsu.
Fan Jinlong and Wang Yanwen also participated the inspection.
