Moon cakes have been put up for sale on the market though the annual Mid-Autumn Festival is two months away.
The pastry factory in Zhenjiang has started to sell its first batch of moon cake with mixed nuts, spices salt and beef as the major tastes of the traditional handmade cakes.
The pastry factory has advanced its sales of moon cakes in the hope of gaining the upper hand on the market.
The prices of moon cakes will rise by 10% year on year due to the rising costs of peanut oil, flour and white sugar.
In the meantime, some supermarkets have started to promote the sales of moon cakes by placing the cakes at the conspicuous shelves. The retailers have also added some other ingredients in a bid to attract the eyeballs of the shoppers.
In China and many other Asian countries, people celebrate ZhongqiuJie, as the Mid-Autumn Festival is called in Mandarin, on the 15th day of the eighth month of the lunar calendar. Eating moon cake is a must for Chinese people amidst their family reunion.
This year’s Mid-Autumn Festival falls on October 4th.
