Google AdWords to help Wuxi enterprises invest abroad

　　The first Wuxi Google AdWords Experiencing Center opened in Xishan district on Dec 19 to help Wuxi companies to expand overseas.

　　Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copies, product listings, and video content within the Google ad network to web users.

　　Google AdWords' system is based partly on cookies and partly on keywords determined by advertisers. With Google as a display platform, companies can achieve good promotional effect worldwide.

　　Wuxi in east China's Jiangsu province has always been at the forefront of opening up and industry transformation. Wuxi Google AdWords Experiencing Center will help develop some leading enterprises in cross-border e-commerce trade and gather a group of high-tech knowledge talents, aiming to contribute to the overseas trade of traditional enterprises.

　　Zang Jiajia, director of Yadea Group international marketing department, said, "The uncertainties in international trade have been increasing consequently and foreign trade risks have become increasingly apparent for domestic enterprises. E-commerce trade tends to be a good way to invest abroad as the first step."

　　"Google AdWords will be a good partner for Chinese enterprises to improve the efficiency of cross-border trade and reduce time and costs of overseas promotion." Zang added.

　　Wang Jinjian, vice mayor of Wuxi, said that Wuxi's enterprises are encouraged to invest abroad with the help of Wuxi Google AdWords Experiencing Center and Wuxi government.