East China's Jiangsu province has been committed to implementing the strategy of expanding domestic demand, giving priority to the recovery and expansion of consumption, introducing and implementing a series of consumption promotion policies, creating a rich and diverse consumption scenario, and promoting the formation of a benign interaction between demand pulling supply and supply creating demand so that the consumption potential is continuously released to stimulate the stronger attraction of the cultural tourism market.
At 7:00 pm, an immersive interactive drama performance is being staged in China's first panoramic social puzzle-solving interactive theater. The audience can not only watch the actors' performances, but also follow the plot to become the protagonist and influence the outcome.
The plot full of mysteries and reversals, as well as the realistic live theater, have created an ultimate new consumer experience for the audience, making the theater filled to full capacity since early this year.
"Today, I experienced it and felt that their actors' acting skills were excellent. I think I can watch the play for a second and third time," said a tourist from Shanghai.
"We currently receive between 40 thousand and 50 thousand people on weekdays and between 100 thousand and 120 thousand people on weekends. We will continue to promote night activities to attract more tourists through rich cultural and recreational activities or cultural and sports activities," said Yao Han, Deputy General Manager of Nanjing Mendong Historical District Management Co., Ltd.
The night economy has been one of the important activities throughout Jiangsu to tap into consumption potential since early this year. The Suzhou Wangshi Park Night Tour project not only preserves the purpose of seven classic dramas such as Jiangnan Silk and Bamboo Performance and Kunqu Opera, but also allows tourists to fully enjoy Jiangnan customs.
Driven by both characteristic activities and the recovery of domestic demand, flower appreciation has become an important driving force to stimulate Jiangsu's economic recovery.
Wuxi Nianhua Bay Scenic Area has focused on theme culture to create effective coordination between content innovation and surrounding resources, and introduce a culture, tourism, and leisure model that is filled with flowers, continuously attracting tourists and generating income.
"We have launched a series of projects including camping under the cherry tree, cherry inn, cherry train, and cruise ship cherry appreciation, extending the value chain of the entire flower appreciation economy by focusing on improving the refined and multi-level tourism experience of the entire Nianhua Bay Scenic Area. Currently, we receive more tourists on weekends than in 2019," said Zhu Weidan, General Manager of Wuxi Nianhua Bay Scenic Area.
