East China’s Jiangsu province reported 7.85 billion yuan in the retail sales during the three-day New Year’s holiday, up 8.4% year-on-year.
Consumers in Nanjing visited Xinjiekou Department Store to buy new items and taste new flavors during the New Year's Day holiday amid the "prosperous" festive atmosphere.
Liu Na, Head of Planning Department of Nanjing Xinjiekou Department Store Central Store
We refurbished the entire ground floor to bring customers a better consumer experience. During the New Year's Day, consumers showed high enthusiasm for shopping, as is evidenced by the year-on-year growth of sales of jewelry and children's clothing by 50% and 11.2%.
During the New Year's Day, consumers are more concerned about the consumption scene and consumption experience. Many offline shopping malls in the province promised to "return products without reason for offline shopping in seven days", so that consumers can buy more comfortably and at ease.
In the meantime, the New Year's Day holiday witnessed a steady increase in catering consumption, as is evidenced by the hot catering reservations and booking of half of the private rooms in many restaurants.
Many specialty shopping malls have given full play to the "tourism + food + culture" model to gather nighttime popularity, create a "new landmark for night travel", and activate "new consumption momentum" with "night economy".
Many love, comedy, action, and suspense films were released on New Year's Day to better meet consumers’ demand and further set off a movie-watching boom during the New Year's Day holiday.
Statistics show that as of 4 pm on Monday, the box office of New Year's Day movies nationwide exceeded 920 million yuan, and Jiangsu contributed about 100 million yuan in box office.
Resident of Nanjing
During the New Year’s Day holiday, I watched two movies so that I can deal with the work and life of the new year in a better state of mind.
According to latest statistics, Jiangsu has about 340 township theaters, accounting for 29.1% of the provincial total. More than 170 township cinemas are affiliated with the Omnijoi International Cinema line, accounting for about 50% of the total.
Resident of Sihong
In the past, we had to take our children to the county seat by bus to watch movies. Now we can watch movies in the town, which has greatly enriched our cultural life.
Dai Bairong, Deputy General Manager of Omnijoi International Cinema
It is expected that by the Spring Festival holiday, there will be a significant increase in audience and box office in township theaters.
Short trips and suburban tours were the favorite choices for many people to spend the holiday.
The opening of the Nanjing-Jurong intercity light rail system drew more visitors to Tangshan town of Jiangning district.
People in Nantong and Xuzhou opted for mount climbing to celebrate the new year.
