The Charm of Jiangsu Global Communication Center was launched Thursday morning in an effort to further enhance the international influence and dissemination of the "Water Rhyme Jiangsu" brand, and help Jiangsu become an important tourist destination in the world.
Jointly established by the Jiangsu Provincial Department of Culture and Tourism and the Xinhua News Agency News Information Center, the "Charm of Jiangsu" global communication center will carry out various forms of cultural exchange activities.
With the help of Xinhua News Agency’s global communication resources and channels in more than 200 countries around the world, the center will continue to enhance the influence and reputation of the "Charm of Jiangsu" cultural tourism brand in the international community, so that more international friends will enhance their understanding of Jiangsu.
Gong Liang, Deputy Director of Jiangsu Provincial Department of Culture and Tourism/ Dean of Nanjing Museum
The center will help establish
a more comprehensive, three-dimensional
and effective Jiangsu cultural tourism brand
fuel the overseas promotion system
of cultural tourism products
and enhance the modernization and internationalization
of the integration
of "Charm of Jiangsu" cultural tourism
The Charm of Jiangsu Global Communication Center has established its headquarters in Nanjing, and will establish communication bases in Shanghai, Paris, New York, Tokyo and some other places in a bid to strengthen cooperation with international think tanks and cultural and tourism institutions, further promote the high-level integration and high-quality development of Jiangsu culture and tourism, and build an important world tourist destination that fully demonstrates its cultural charm.
