With the growing popularity of livestreaming as a new retail mode in the past two years, various enterprises in Jiangsu have explored new models of e-commerce consumption to promote the consumer market to offset the impact of the COVID-19 on the economy.
Open the WeChat app to search for the Goodbaby cloud on-sale, you will see 19 live broadcast rooms of different categories.
Goodbaby Group has been holding a warehouse sale every year. This year, the "Cloud on-Sale" is launched for the first time by releasing hundreds of thousands of maternal and infant products through WeChat apps, live streaming, and Tik Tok.
On the first day of launch, the platform's daily sales reached out to 15 million people by selling out 30 series of products.
Boosted by livestreaming e-commerce, many large enterprises have started to cash in on the momentum.
XCMG Group has also opened the livestreaming sales model with full online coverage to provide global customers with one-stop "cloud purchase + zero contact" such as online communication, factory inspection on the cloud, deposit payment, electronic contract signing, and shipping and other shopping solutions to help the construction machinery industry resume production.
A steel company in Taicang city has ushered in its livestreaming sales by releasing its products on the Wechat apps and Tik Tok.
Livestreaming services have also become a new way to sell farm produce in Kunshan and Qidong where the village officials have rolled up their sleeves to promote the sales of local specialty produce.
In Jiangsu, more and more companies are becoming the new force of this new marketing model by actively exploring vigorous development and activating consumption.
The user scale of China's online live streaming industry has grown steadily in the past five years. Data from iMedia Research shows that the user scale of China's online live streaming industry has increased to 504 million in 2019, with a growth rate of 10.6%. It is estimated that the figure will reach 526 million in 2020.
