The fashion transformation of the ancient intangible cultural heritage and the creative products from Jiangsu were thrust to the spotlight at the first Yangtze River Delta International Cultural Industry Expo that ended Sunday in Shanghai.
More than 330 exhibitors showcased their products over an area of 20000 square meters in the four-day expo to display the new dynamics of the cultural industry in the Yangtze River Delta.
Traditional intangible cultural heritage products such as herbal sachets, Suzhou fans and blue prints have been empowered with new vitality through innovative designs.
Cultural and creative products that combine technological innovation and intelligent manufacturing have been branded with Jiangsu culture with scientific and technological content.
The Yangtze River Cultural and Financial Cooperation Platform and the Yangtze River Cultural Tourism Industry Alliance launched jointly by Nanjing, Changzhou, Lianyungang and Xuzhou, have helped to promote the efficient connection between cultural enterprises, projects and capital in the Yangtze River Delta region.
